BlueBird Holding

Bluebird is a diversified holding company with significant interests across the Fast Moving Consumer Goods (FMCG) sector in Ethiopia. The company is into 5 underlying companies in the flour, pasta & biscuit manufacturing, confectionery, personal care, and edible oil sectors.

Why They Choose MS Dynamics NAV: Blue Bird Holding required better access to data, keeping all business parameters intact. The collection of all data and consolidated information of all business units to the management for reporting was a critical challenge. Also, Proper Daily Inventory, Real-Time Calculation of the Production and maintain Financial Record as per the desired structure was important.

Microsoft Dynamics helped Blue Bird Holding is expanding while keeping critical business records. Understanding the key challenges and nature of the user’s Prudence Technology implemented NAVFARM™, which is an effective application to manage the data. MS Dynamics NAV contributed to managing the bookkeeping, food processing, and its distribution, production along critical reports in a scheduled manner. 

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Damian Smulders
CTO, DeepOcean Entertainment

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